Ahead of Mobile World Congress (MWC) 2016 to be held in Barcelona this week, this feature from Gartner shares insights around software-defined networking (SDN) and network function virtualization (NFV), two of this year’s hot topics, and explains their importance at the event. For this week’s posts, click on the paragraph links.
Sramana Mitra: The next question I have is that your assumption, it sounds like, this is going to be used by a human sales representative interacting with another human potential buyer around an iPad. Is that a correct observation? Josh Koppel: That’s correct, yes. We think that that’s the most effective type of sell. When you
Sramana Mitra: Who pays you? Tod Browndorf: When we sell a course, we retain a percentage of revenue. Sramana Mitra: I got it. Tod Browndorf: Let me go back to the HIPAA example. That was created by a company called Teach Privacy. Teach Privacy is an expert in HIPAA compliance. We had a customer who
Sramana Mitra: Where are you right now in terms channel, or other strategic pieces that enable you to grow? How do you acquire customer? Is it a direct channel? Is it an online channel? Robert Moore: We have two main channels through which we acquire customers. One of them is inbound marketing and one of
Sramana Mitra: If you would like to present any other use case or scenario, we could do that. Josh Koppel: The last one is something that we recently just did for GM. GM has just launched a car called the Bolt. It’s a hugely exciting project because it’s the first $30,000 fully electric car. GM
Sramana Mitra: So you’re a B2B platform software company. Tod Browndorf: Correct. We just delivered 600 HIPAA compliance courses. Then we give them an interface where they can then distribute it within their organization. We didn’t create the course. We’re the distributors of the course. Our software is able to report who did what, when
Sramana Mitra: You said you’ve raised about $22 million. Let’s talk about other strategic moves during the past four years that you’ve been a venture-funded company. Robert Moore: One thing that we did quite recently that I think was very strategic in nature was we decided to release a second product. For most SaaS companies,
Sramana Mitra: Why don’t we do a couple of more scenarios and, specifically, highlight stuff that your technology can do that other ways of trying to achieve the same goals cannot deliver. Josh Koppel: The first thing is paper. Sramana Mitra: Brochures. You hand out brochures, and brochures are just not engaging and interactive. Josh