Sramana Mitra: Where is the bulk of your business coming from? Is there a sector that dominates in your success? Jana Eggers: It’s the large enterprises. We’re talking about the Global 1000. Sramana Mitra: What industry sector? I’m trying to understand which use case is really dominating. Jana Eggers: We aren’t saying that this is
Sramana Mitra: How many people did you have for executing this $18 million business in 2010? Dara Greaney: I have to go back and pull the numbers, but it wasn’t a big staff. We were keeping it pretty lean. We probably had about 30 people and about 5 or 10 on the phone doing order processing.
Those of us who run web businesses know well that conversion optimization is tricky business. It is both art and science. You need to get design elements right. You need to get messaging right. You need to get the site’s navigation flow right. You need to establish brand credibility. You need to be able to
Sramana Mitra: Now what? You’re in 2016. How big is the company revenue-wise and what do yo want to do with it? Do you want to go public? Do you want to go public in the US market? Fred Guelen: We definitely first want to secure further growth for the next three to five years.
Most of the Artificial Intelligence recommendation engines are based on clustering algorithms and a limited number of parameters. Nara Logics is pushing the envelope on releasing both constraints, and going to a more granular level of personalisation. Read on to learn more. Sramana Mitra: Let’s start by introducing our audience to yourself as well as
Sramana Mitra: What was the average deal size? These are pretty high-ticket items, yes? Dara Greaney: Yes, they’re pretty high-ticket items. We are looking at the $350 to $450 range, which was good because it was so cumbersome for us to get them out the door. Every order has five touch points, but we didn’t
Entrepreneurs are invited to the 293rd FREE online 1M/1M roundtable mentoring session on Thursday, February 11, 2016, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: Where did you get the money to invest? Fred Guelen: That’s always the big secret, isn’t it? I had a very successful law practice and I made a lot of money as a lawyer. I was able to largely finance that with my own equity, and I also took a loan. Pierre Guelen: