Sai Gundavelli: From a technology perspective, I always ask the question, “Why Solix?” Why would any customer buy from us? I focused a lot on that. I focused on engineering. That was the first thing from a technology perspective. We wanted to be a price leader. We’ll make it easy for customers to acquire our solution.
Sramana Mitra: At what point did you bring in the first financing? Walk me through the financing history of the company. Sai Gundavelli: As I was building the company, I was also looking for funds, but I didn’t want to go through the VC route. One of my good friends heard the story and he introduced
Sramana Mitra: Tell me more about what were the circumstances of starting this new company. Dave Terry: We had a large ERP system for these large law firms. ChromeRiver does expense reporting. We automate the labor-intensive and error-prone workflow process of expense reporting and supplier invoice management. While I was still at Elite, some of
Sramana Mitra: What about your operations team? Part of the people who were executing on these projects were in India? Is that why you raised money from Bangalore? Jaswinder Chadha: Yes. Actually, we raised money before we set up our operations in India. We were one of the companies to do data analytics in India.
In case you missed it, you can listen to the recording here:
Sramana Mitra: What’s the killer app for what you were offering? Where did you find traction in the enterprise? What part of the enterprise was looking for this kind of enhanced search capabilities? Sai Gundavelli: That’s a good question. A lot of enterprises had implemented Oracle applications, using which their data started to grow and their backups
Chrome River is successfully taking on Concur (now SAP) in the expense reporting SaaS space. Find out how. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? Dave Terry: I was born in Texas. I went to school
Entrepreneurs are invited to the 270th FREE online 1M/1M roundtable mentoring session on Thursday, July 30, 2015, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any