Cyber Security is becoming a bigger threat every day. Every website and app is exposed, vulnerable. This discussion explores the topic in depth, and offers pointers to open opportunities for entrepreneurship. Sramana Mitra: Let’s start with introducing our audience to yourself as well as WhiteHat. Craig Hinkley: I’m the CEO of WhiteHat Security. WhiteHat Security
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jamie bootstrapped Brand Networks to a highly profitable, large business leveraging the disruption in brand marketing caused by social media. He then sold minority stake in the company to a private equity firm. Excellent execution for bombbomb alternatives! Sramana Mitra:
Sramana Mitra: In a nutshell, you basically pivoted to a vertical CRM strategy and then started building out more and more verticals and developing work flow in your product for those verticals. You went after mid-market companies in each of those verticals. Art Papas: We did. We have a lot of tiny customers and then
The Electronic Entertainment Expo 2015, one of the biggest gaming events of the year, is going to be held in Los Angeles this week. This VentureBeat feature highlights what to expect from the biggest publishers at this year’s show, including the big three console makers Sony, Microsoft, and Nintendo. For this week’s posts, click on the
Sramana Mitra: I get the whole vertical workflow woven into your product. Can you provide some examples of what somebody who’s buying a Salesforce.com CRM system would not be able to do versus your system? Let’s say recruitment vertical. What’s an example of workflow that’s specifically designed in your product? Art Papas: A great example
Entrepreneurs are invited to the 263rd FREE online 1M/1M roundtable mentoring session on Thursday, June 11, 2015, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here:
Sramana Mitra: Before we go on to 2008, give me a bit more detail about the strategy of building the business. You started with this recruiter CRM system as you described it. How much business did you do in the recruiter vertical? It sounds like that’s you’re primary vertical in the beginning, right? Art Papas: It