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Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 7)
Sramana Mitra: What turn did the product take? Brandon Levey: From a positioning standpoint, we had evolved to a real SMB solution. We would now position it much more as a multi-channel inventory order management solution for SMBs. The way that I like to think of the solution at the lowest layer is the management layer.
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Catching Up On Readings: Mobile Payments
This TechCrunch feature looks at the mobile payments industry in 2015, which has been dubbed as the Year of Mobile Payments. For this week’s posts, click on the paragraph links.
Bootstrapping From Germany: Cleverbridge CEO Christian Blume (Part 7)
Sramana Mitra: How does your work play in to the work of the SaaS providers like Aria? They are managing the online SaaS billing. Christian Blume: They’re managing a broader spectrum in a much stronger niche market. What do I mean by that? They go into any type of service that could be a subscription,
Long Journey To Realize a Vision: Limeade CEO Henry Albrecht (Part 7)
Sramana Mitra: Specifically, what was that all about? What did you need to change in your style of operations? Henry Albrecht: Since our product is about bringing culture to life and helping every employee improve, it has to be adopted at a pretty high level within the company to be successful. We needed the Chief Human
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 6)
Sramana Mitra: It was a monthly recurring revenue though, right? It was a SaaS product? Brandon Levey: Correct. It was the same model basically. In January of 2013, we hired Josh who used to consult small businesses. In March, we hired our first customer support rep who’s now a product manager at Stitch. That’s when
Bootstrapping From Germany: Cleverbridge CEO Christian Blume (Part 6)
Sramana Mitra: Was it a very profitable situation right from the beginning? Christian Blume: This is the interesting part. When we started the business, we always said, “We’re only going to enter actual business opportunities if there’s a win-win situation.” I would never have signed off on any kind of deal in order to buy market
Long Journey To Realize a Vision: Limeade CEO Henry Albrecht (Part 6)
Sramana Mitra: So in 2010, you got a couple of mid-sized customers. What kind of revenue were you able to get to in 2010? How did that correlate with your burn rate? Henry Albrecht: We were still burning fast. We got past the million dollar mark in 2011. I think we went about a million
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 5)
Sramana Mitra: You said that until 2013, things were really cash-strapped but it sounds like you were picking up customers and that you were getting validation for your thesis at some level. Brandon Levey: Correct. By the fall of 2011, we had about 60 customers. I think our total revenue was $500 a month. That
