Sramana Mitra: What did you find? Joshua March: Many things. Like I said, we took this agile approach where we said, “What’s the simplest and fastest thing that we can do to start testing this out and start learning?” We sat down and built a Facebook page moderation tool. We had all these big brands
During today’s roundtable, we worked with five entrepreneurs from around the world. Project Starfish First up, Subhashish Acharya from Boston, MA, pitched Project Starfish, a social enterprise focused on teaching blind people computer skills, and then engaging them in paid projects, working for small and large companies. It was a fascinating presentation, a noble enterprise,
Sramana Mitra: Very interesting. The insight that is interesting here is the core versus non-core products and optimizing margins selling non-core products while people are shopping on the core. Bob Dufour: One of the things that I would say, as far as my overall position goes, would be if you’re getting into digital marketing and
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Sramana Mitra: What happens next in 2009? Joshua March: In 2009, we suddenly find ourselves with this prospering agency. In 2008, I managed to pay off all of my debts and move into my apartment. I never set out to build an agency. I was much more excited by the possibility of building a software
Bob Dufour: The outcome for the digital distributor is that because of the transparency, their margins are getting compressed severely. A lot of times, people use the analogy of the grocery store. You may be very aware of what you’re paying for certain big-ticket items but when you come to the checkout counter, no one really
Sramana Mitra: What did that mean? You wanted to build products using the Facebook API. Did you have an idea what kind of a product you were going to build? Joshua March: Facebook wasn’t the ruler of the world just yet. Myspace was still big. The consultancy gig that we were doing allowed us to