Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual
Sramana Mitra: Do they pay a subscription? Stuart Frankel: Yes. I’ll tell you how much the business has evolved. Given our customers today and given what we do, it’s a much more relevant model for us rather than selling volumes of content. When we were creating news content, that’s how news content is bought. That’s
Sramana Mitra: Did you have venture capitalists in your early rounds? Avi Steinlauf: There were some small venture funds that were portions of larger companies but none of the blue chip VC funds that you would be familiar with today. Sramana Mitra: When you were raising money at that time, was this part of the
Sramana Mitra: How does it work? Can you explain the science behind it? Stuart Frankel: We would have to fast forward a little bit as well, because at that time this was a baseball story writer. That’s the prototype that was built in the lab. It worked really well but all it did was write
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Sramana Mitra: The Internet business model that you were settling on was CPA lead generation or was it just straight up advertising? Avi Steinlauf: CPA lead generation would be a fair description using Internet lingo. That was just the beginning because we were also being approached during the later part of the ’90s by a number
Sramana Mitra: I think it’s not as close in terms of consumer deployment of autonomous vehicles. It’s still away. I don’t think it’s ready to hit the roads quite soon. Luke Schneider: I read a Morgan Stanley or a JP Morgan report, not long ago, talking about how exciting self-driving cars are and how it’s