Sramana Mitra: You raised $15 million in this round? William King: Yes. Sramana Mitra: That’s all the financing that you have raised so far? William King: Correct. Sramana Mitra: Tell me a bit about how you framed TAM for your business. What is the TAM model that you’ve been using? William King: I’ll just give
Sramana Mitra: What do you want to do with this company? You have built a profitable company growing at 80%. What do you want to do with it? John Rauscher: We want to become public. We want to keep on building and growing. As we have been positive, becoming public may come sooner than we
Sramana Mitra: This, by the way, is also a trend. For the longest time, the buyers of IT were IT departments of corporations. Today and going forward, the buyers are much more going to be the business users. The marketing department, for instance, is becoming a huge buyer of IT and other departments as well.
Entrepreneurs are invited to the 253rd FREE online 1M/1M roundtable mentoring session on Thursday, April 2, 2015, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: That’s the beauty of this bootstrap first, raise money later model. You’re going out to raise from a position of strength as opposed to weakness. You’re not begging for money. You’re in the negotiating position. In any given time in the market, there is more money chasing fundable deals than fundable solid deals
In case you missed it, you can listen to the recording here:
Sramana Mitra: Let’s talk about sales. How did sales ramp at that point? John Rauscher: Of course, it was not easy. I cannot remember that it was a big start. We had to convince a lot. We had to be passionate. We had to be very good at delivery. My philosophy is we cannot lie.
During today’s roundtable, we celebrated the launch of my book, Billion Dollar Unicorns, with Rob Hull, Founder and Chairman of Adaptive Insights. Rob shared in-depth insights on how he raised $4.5 million to get the company off the ground, as well as what he would do differently today. HelloHealthy As for the pitches, first up,