Today’s 248th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, February 12, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join.
Sramana Mitra: What did a McDonalds campaign like that yield you in terms of revenue? Are we talking about a $10,000 client or a $200,000 client? Reed Berglund: That’s more in the neighborhood of a $100,000 client. Sramana Mitra: Is that your sweet spot? Is that what you’re looking for as you’re building this business?
Jeff Cohen: Let’s say you are at the University of Denver and you wanted to open up a local online textbook price comparison and market it on campus to all the people you know—that was easy to do. But it was difficult to take that concept at an individual campus level and scale it across
Sramana Mitra: Does that naturally break down your business into the kinds of insurance or products that you’re helping sell to? For example, marriage, engagement, or having a baby as opposed to cars or something that has a less pervasive presence on social media? Clara Shih: A lot of people share photos of their new
Sramana Mitra: Walk me through a use case such that we can understand how the workflow operates here. Reed Berglund: I’ll walk you through a program that we just did for Universal Music Group. This is a franchise that is about 25 years old. Its success came during the CD era, which was much different
Sramana Mitra: Your target audience is all college students and the price comparison of textbooks is your sweet spot. Jeff Cohen: That is definitely our sweet spot. The technology, theoretically, can be used in the comparison of any book. It’s not specifically tied to a textbook. The actual comparison of the prices could happen for
Last fall, we had five VCs participate in our 1M/1M roundtables to discuss their Cloud Computing investment thesis. These interviews cover as well as build upon the themes discussed in my two recent books, Billion Dollar Unicorns and Carnival In The Cloud. If you are looking to build a Unicorn company in the Cloud Computing domain, I strongly recommend you
Sramana Mitra: Let’s double-click on this example a bit. Let me ask you a few questions that will clarify how you do it and how much of this is viable. What is the assumption? Are we talking about running these kinds of trigger analysis on Jimmy’s already connected set of friends or are we running