February 19 – 249th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 249th FREE online 1M/1M roundtable mentoring session on Thursday, February 19, 2015, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Featured Videos

248th Roundtable Recording On Feb. 12, 2015: With Ross Mason, MuleSoft

In case you missed it, you can listen to the recording of this roundtable here:

Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 5)

Sramana Mitra: What I see here, which is interesting actually, talks to a similar trend. It’s a significant opportunity out there. There are tons of people in tons of different verticals who have built followings. Maybe, they could be traffic followings. It could be a blog that has a readership. It could be various kinds

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Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 5)

Sramana Mitra: What other things have you seen in the social media performance measurement space in general that are worthy of note? Clara Shih: More broadly in social media, outside of sales, the easiest is if you’re an e-commerce provider because you can trace directly the fact that someone clicked on a post or a

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Bootstrapping Using Services: FullBottle CEO Reed Berglund (Part 5)

Sramana Mitra: What I see is that the bigger disruption is in looking for systematic ways of being able to compensate influencers. Reed Berglund: That’s one way of looking at it, absolutely. If you examine the initial goal for these influencers on these platforms, they were free platforms. They went on from a hobby standpoint.

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Roundtable Recap: February 12 – Billion Dollar Unicorns with Ross Mason, Founder of Mulesoft

During today’s roundtable, we celebrated the launch of my new book, Billion Dollar Unicorns, with Ross Mason, founder of Mulesoft, as our guest. Ross has built a terrific commercial Open Source company that is scaling at Unicorn rates, with freemium conversion rates in the 5-6% range. Ross discusses how he got the company off the

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Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 4)

Sramana Mitra: The students are making $8,000 to $10,000 a year and you have about 100 of these kinds of sites that you’re working with? Jeff Cohen: I can’t give specific numbers but we have sites that do $100,000 a year in sales and we have sites that do multiple millions a year. They can

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Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 4)

Sramana Mitra: To all of the connections, that’s not necessarily trigger-driven. The trigger is coming from one particular person. Clara Shih: We can identify patterns across their networks. Insurance agents tend to have peer groups and sell to customers similar to their age range. You see these clusters of people, typically around 30 or 40,

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