Bootstrapping Using Services: FullBottle CEO Reed Berglund (Part 2)

Sramana Mitra: The company didn’t work out. Reed Berglund: The company didn’t work out. We were ahead of the market. That’s one of the great lessons in my career. We were also trying to change buying behavior in a highly entrenched industry. Sramana Mitra: What happened next? Reed Berglund: We spun out of that company. One

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Billion Dollar Unicorns: Web 3.0 and E-Commerce Investment Thesis of 3 VCs

Last fall, we had three VCs participate in our 1M/1M roundtables to discuss their Web 3.0 and e-Commerce investment thesis. These interviews cover as well as build upon the themes discussed in my two recent books, Billion Dollar Unicorns and From E-Commerce to Web 3.0. If you are looking to build a Unicorn company in the

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Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 1)

There are hundreds of thousands of people in various niches who have built followings online. Now comes the question: how can they monetize this following? Sramana Mitra: Let’s start by introducing yourself as well as CampusBooks. Jeff Cohen: I currently live in Chicago, Illinois. I was born and raised in St. Louis. I went to the

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Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 1)

Social media is dramatically changing sales and marketing. In this interview, we double-click down on the insurance and financial advisory sales functions. Clara Shih guides us through the developments in this field, as well as offers suggestions for new venture opportunities. Sramana Mitra: Let’s start with introducing our audience to you as well as to

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Thursday, Feb. 12 – 248th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 248th FREE online 1M/1M roundtable mentoring session on Thursday, February 12, 2015, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Bootstrapping Using Services: FullBottle CEO Reed Berglund (Part 1)

Continuing with our Bootstrapping Using Services theme, FullBottle is an interesting social media marketing venture that taps into the reach and engagement capacity of influencers to attract customers. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? Reed

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Catching Up On Readings: Ten Emerging Startups

In this feature, CNN takes a look at 10 emerging companies whose products have the potential to transform industries, help the planet’s less fortunate or become a handy part of our lives. For this week’s posts, click on the paragraph links.

Thought Leaders in E-Commerce: Gerrit Kolb, CEO of CoreMedia (Part 7)

Sramana Mitra: You should look at WebLinc. WebLinc is a very comprehensive system with one of the best personalization capabilities on the commerce side. They’re not necessarily as focused on the content side, although they are doing some very interesting user-generated content work. Let’s talk about open problems and opportunities out there. Based on this

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