Building an Internet of Things Platform Company from Zaragoza, Spain: Alicia Asin, CEO of Libelium (Part 5)

Sramana Mitra: Other than universities, are there any other vertical trends that you see in terms of kinds of companies – retail, logistics, or healthcare? Where are you seeing the projects? Alicia Asin: Because we are a horizontal platform, we have customers not only in universities but also in system integrators and communication companies. Sramana Mitra:

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Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 6)

Sramana Mitra: What did you want to do with it though? What was the concept? What concept were you trying to execute on? Trevor Traina: I had observed a number of things after 2008. I had observed that my friends and people I knew were less and less interested in buying more physical things and

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How Startups Can Apply Design to Create Superior Customer Experiences

By Guest Author Soren Petersen and Paul Hagen For a startup to succeed, it must do more than simply develop a clever product or evolve features that mimic an incumbents’ value propositions. Rather, it must design customer experiences that substantially improve the value propositions by a magnitude. Why? Because new capabilities like cloud-based computing, digital distribution,

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The Sweet Spot for Startups

By Guest Author Soren Petersen Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initially lack in financial capital, they more than make up for in human and social capital. So, how do startup teams most effectively match their limited resources

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Bootstrapping a $25 Million E-Commerce Company: Saatva Co-Founder Ricky Joshi (Part 5)

Sramana Mitra: Tell me a bit about what else is strategic in your story of building this company. What other strategic moves have you made that are worth discussing in an interview like this? Ricky Joshi: One thing I would say is we do nothing normal. Every single thing that we’ve done has been different.

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Building an Internet of Things Platform Company from Zaragoza, Spain: Alicia Asin, CEO of Libelium (Part 4)

Sramana Mitra: Somehow, you managed to get through 2007 and 2008. At what point and what strategic moves did you make to get to a more sustainable path? Alicia Asin: I think it was 2009. Through the maker shop, we were able to sustain the salaries of all the personnel. We were 10 people by

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Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 5)

Sramana Mitra: It’s so hard to get that timing right, isn’t it? Trevor Traina: It’s hard to get the timing perfect, but I find that if you really listen to your inner voice and talk to other people, you can pretty much figure out which spaces are important and growing and which spaces aren’t. I

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Bootstrapping a $25 Million E-Commerce Company: Saatva Co-Founder Ricky Joshi (Part 4)

Sramana Mitra: Are these people in your payroll the people who are doing the delivery? Ricky Joshi: It depends. Sramana Mitra: It sounds like a very expensive infrastructure. That’s what I’m struggling with. For a bootstrapped company, to roll out that kind of infrastructure is rather difficult. Help me reconcile. Ricky Joshi: We’re doing $25

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