Sramana Mitra: You’re offering a content management platform that you offer as a SaaS product to these retailers? David Karandish: Exactly. And in that content management platform, we have a couple of different options. We can provide the content from the Answers.com community. Or we can help partner for the content with top brands. So
This feature in The Atlantic points out the massive number of vacancies that are unfilled due to a chronic shortage of skills in the US and evaluates addressing the problem through apprenticeships similar to the model followed in Germany. For this week’s posts, click on the paragraph links.
Sramana Mitra: What did that allow you to accomplish next? Kyle Vucko: That allowed us to hire a couple of people to really figure out some of the paid acquisition side and continue to refine our processes and scale. Sramana Mitra: Paid advertising kind of stuff?
Sramana Mitra: What happens next? Atul Jain: Since then, we have become a global company. Today, we are about 1,300 employees and doing about $175 million in revenue. We are global with 50% of our revenue coming from outside of North America. Sramana Mitra: Your target customer base is still telecom?
Sramana Mitra: In the timeframe that you’re describing, there was activity in the competitive landscape. Of course Quora, with a huge amount of funding, came into the picture and has since become a very large site. How do you view Quora vis-à-vis Answers.com? David Karandish: First of all, we like to see investment into the
Kyle Vucko: A smaller handful of my mentors got very engaged with the business planning process, providing feedback every few weeks. After being unsuccessful in getting the money in the business plan competitions, I went back and told one of them that we want to raise money and take this to the next level. He agreed immediately and offered some terms. I
Sramana Mitra: What year are we talking about? Atul Jain: We did our first acquisition in 2006 when we were around $20 million. Over time, we have done five acquisitions and this year, our revenue is going to be about $180 million. Sramana Mitra: So in 2006, you bring in another $5 million of revenue
Sramana Mitra: You brought in $20 million worth of revenue through Answers.com. What strategic reengineering did you do to the property to get it to the next level? David Karandish: The previous team at Answers.com was doing very little optimization and split testing. For those who aren’t familiar with this, split testing is where you