Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 3)

Sramana Mitra: Why that? What prompted your interest in that area specifically? Azim Makanojiya: We were at this e-commerce conference where it all started. There was a presenter there who was about 19 years old and had started a wristband company. He talked about his company and how he did his business. All his products were made in

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Catching Up On Readings: Women Software Pioneers

Walter Isaacson in this feature in Fortune traces the stories of some of the earliest women pioneers of software. For this week’s posts, click on the paragraph links.

Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 6)

Sramana Mitra: We just did the story about Expensify. Of course, they really benefitted from the heavy mobile adoption. Their go-to-market strategy is completely from mobile users. People in an organization start using their applications and then, they go and tell their accounting department, “We want to continue to use this. We should go buy

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Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 5)

Sramana: In 2007 you decided to move forward with your plan to disrupt the industry. What were your thoughts? Tobias Bauckhage: In 2007 the tech industry was back on its feet. Social media was becoming mainstream. We saw a few opportunities. We felt we had a good understanding of how the film industry worked. We

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Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 2)

Sramana Mitra: What happened the first time you showed up and saw that you’re a young kid. Do they mind? Azim Makanojiya: I was a little afraid that they would mind. I had a professional attitude from the start. I wouldn’t go in wearing jeans and a shirt but would be properly dressed in khaki pants and a

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Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 5)

Sramana Mitra: Is the content that you’re preparing and publishing still directed towards the accountants and CPA community who are coming to your site to engage with that content? Chris Farrell: Absolutely. We view it as a two-for-one because they get familiar with us. It’s wonderful from a brand association perspective.

Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 4)

Sramana: Were you working only with German cinemas? Tobias Bauckhage: Yes, we did all of this with independent films in Germany. The takeaway is that if you have a movie that works and you can get word-of-mouth publicity behind the film, then you can get 150,000 people to attend the film. That equates to €300,000

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Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 1)

We’re seeing a real trend of zero-logistics e-commerce businesses scaling phenomenally well. Read Azim’s experience! Sramana Mitra: Let’s start with the beginning of your journey. Where are you from? Where were you born and raised? What kind of educational path did you follow? Azim Makanojiya:I am from India. My parents shifted from a village to Mumbai city for

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