Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 5)

Sramana Mitra: $110,000 to $6.9 million! Explain to me how that happened? What were the strategic levers? Azim Makanojiya: We were all new to this industry. We didn’t know what was going on. The only reason that this could happen at a very fast pace, from my point of view, was because we had the drive.

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Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 1)

We seldom see global software companies emerge out of Australia. Bigcommerce is a rare exception. Sramana Mitra: Let’s start with the beginning of your personal story. Where are you from? Where were you born and raised? What’s the back story of BigCommerce? Mitch Harper: I was born and raised in Sydney in Australia. Bigcommerce was

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Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 7)

Sramana: What was the next milestone? Tobias Bauckhage: The next milestone was in 2010 when Facebook became a very important tool to reach people. You could target people based on their page and do advertising to drive them somewhere. We used targeting to experiment with Facebook and our Facebook page. We had editorial teams writing

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Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 4)

Sramana Mitra: For the keyword search traffic that you were getting from Google, to convert that into an order, were you taking orders and then ordering the products from the Chinese factory? Azim Makanojiya: At that point, order volume wasn’t high. We didn’t have a platform for them to order online at that point in 2010.

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Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 7)

Sramana Mitra: Talk to me about your team. I know you started very lean. That’s how successful bootstrapped companies tend to operate. What do you operate with today? Chris Farrell: Our first key hire was outside of tech. After that, we started with a user interface expert who’s now our VP of Product Marketing. He

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Thursday, October 2 – 232nd 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 232nd FREE online 1M/1M roundtable mentoring session on Thursday, October 2, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Top 10 Reasons Why Product Development Projects Fail

By Guest Author Steve Owens The sole purpose of product development is to generate a positive return on investment. Consequently, it is interesting to note that more than 70% of product development projects fail to produce a positive return on investment. Product Development is risky and always requires some trial and error. However, great companies continuously improve, and product development

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Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 6)

Sramana: Recommendation engines are very difficult to do. How did you build your algorithm? Tobias Bauckhage: First, we filtered by domain. Users may share similar interest in comedies but have completely different interest in horror films. It is also important to understand the content. You see people doing collaborative filtering or a deeper “DNA” analysis, which

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