Sramana Mitra: Let’s talk about the SaaS and PaaS market. What is the positioning? Who are the competitors? What are the dynamics of that business? Steve Knipple: Once you’re in the SaaS and the e-commerce space, then you’re competing against the hyperscalers such as Amazon, Azure, Google, and traditional managed services providers. In that space,
Sramana: The bottom line is that you still have a lot of marketing to do to educate enterprises about the transformations you enable. Mohammed Farooq: Yes, we do. Last year, we had a lot of work to do in this space, and this year, we are finally getting closer. People are starting to understand how
Sramana Mitra: You had web hosting, email, domains, and you had a suite of widgets that people need to build and host a web business. You were doing it all for a flat price at $7.95 a month. Tomas Gorny: That’s correct. The magic was really in the last statement. The control panel and the widgets
Steve Knipple: We take a highly consultative approach with those people and we do systems engineering with them, and we help them transition into a cloud platform. Those are the two things. We have the enterprise market. We are the augmentation of an internal IT department providing compute capacity and management services. In SaaS play,
Sramana: Let’s talk about your financing strategy. You raised a round in 2012 and another in 2013. How many customers did you have by the time you raised your first round? Mohammed Farooq: We had three customers. Texas was our largest customer because they had six different agencies, so it’s almost like we had six
Sramana Mitra: You had $6,000 in the bank and you used your American Express credit line and started a web hosting company. How did that work? Can you talk a bit more about the early journey of that company? Tomas Gorny: I bought two servers. I was very technically oriented, so I installed them and
Steve Knipple lays out a clear picture of the managed cloud infrastructure-as-a-service space, including a great pointer to open problems that customers are asking for solutions to. Cloud entrepreneurs, take note. Sramana Mitra: Let’s start by introducing our audience to yourself as well as EasyStreet. Steve Knipple: I’m the Chief Technology Officer of EasyStreet Corporation
You can listen to the recording of this roundtable here: