Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 6)

Sramana Mitra: From 2012 to 2014, what are the highlights of the journey? Mattias Larson: We doubled the revenues in the first year and a half. We grew the business from 2 to 14 people. We really managed to crack paid search. We managed to get some big brands on board that were difficult to

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Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 4)

Sramana Mitra: Let’s step through the customer acquisition strategy. How did this $50,000 to $300,000 to $3 million happen? What was the customer acquisition strategy that was driving this growth? Hamid Shojaee: While I was working at Microsoft, the way I treated it was that I don’t need this extra income. 100% of that extra

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Catching Up On Readings: The Mexico Rush

The share of manufactured goods from Mexico in the American import market has increased while that of China has declined. This New York Times feature covers the rushing of US companies to Mexico. For this week’s posts, click on the paragraph links. Tech Posts Marketo Should Roll-Up Their Category, Acquire On24 HP’s Turnaround Now Focusing

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Black Entrepreneur in North Carolina Says No Bias: Rod Brown, COO of OnceLogix (Part 5)

Sramana: I like the way you positioned your sales force as commission-only independent contractors. That allowed you to use contractors who already had relationships and could augment their own offering with your software. That seems to be a very effective way to scale in the early stages of a business. Rod Brown: Getting out of

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