This HBR article looks at the capitalists’ dilemma of sitting on hordes of cash rather than investing on innovating and creating a customer. For this week’s posts, click on the paragraph links.
Sramana Mitra: Let’s do a couple more use cases from different industries. Bob Renner: Let’s go all the way over to distribution. Two of the largest distributors in the US of a variety of industrial supplies as well as paper products leverage Liaison’s technology to pull in information about the products that they then package
Sramana: You definitely do not need to raise money. However, if you apply the same logic as you did in Australia, then there could be a case for raising money in the US, right? Bruce Buchanan: We would if there was an opportunity to extend the network. We would be interested in a partner that
Sramana Mitra: You earned $30 to $40 million just licensing the paper product? Rob Langdon: Yes. The paper product continues to this day. Sramana Mitra: Obviously, you built the software using the revenue of the paper product, right?
Entrepreneurs in the field of data integration would like to read this interview to get a sense of the state of the union, and identify open opportunities in the field. Sramana Mitra: Bob, tell us about Liaison Technologies and yourself. Bob Renner: I’ll tell you a little bit about myself first and then I’ll dive
Sramana: What kind of revenue share do you get? Do you charge on a CPM basis? Bruce Buchanan: On the advertising side, it is a marketplace. You bid for access to a particular customer segment. The systems offer dynamic optimization. The optimization engineering is some of the best. That is really the secret sauce. You
Sramana Mitra: You would make copies and distribute them? Rob Langdon: Right. They were blank forms and we would supply a shelving unit that made the selecting of correct form easy and fast for both nurses and doctors. Sramana Mitra: How long did this paper business go on?
Sramana Mitra: What about team? What size is your team? Vishaal Melwani: We’ve grown from a humble three to 22 now. The team is focused on three prongs: development and engineering, creative, and production. On the development side, we really focus on leading the cutting-edge on user interface. On our site, we focus on Fit