Sramana Mitra: You’re saying that the structured data integration problem at scale is still an open problem? I’m looking for problems that are unsolved out there, not problems that you’ve solved already. Bob Renner: I think scale is an unsolved problem at this point. A very difficult problem that you have to solve elegantly is cross-domain
In case you missed it, you can listen to this roundtable here:
Entrepreneurs are invited to the 217th FREE online 1M/1M roundtable mentoring session on Thursday, May 29, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana: One of the things I really like about your platform is that because you are sitting in the transaction, you have a very rich value proposition. You are also able to engage with people who have their credit card out. The Internet is full of free riders. You have filtering those out. Targeting on
Sramana Mitra: What scale is the company at now? Rob Langdon: It’s approaching nine figures. Sramana Mitra: Sounds like it’s becoming an enterprise software and healthcare IT company at this point. Is there anything else that is interesting in the story that you would like to discuss? Paper played such an important role. That’s actually
Bob Renner: In one example and use case, we married our sales data with Twitter feeds so that we can access the API’s. We pull the data in, normalize and correlate it, and we created a dashboard that allowed our clients to look at sentiment. We were able to dimension that along with the sales
Sramana: I like your approach because it lets the partners know that you are not taking their data and helping somebody else. Bruce Buchanan: That is very important and that is why our partners are comfortable with us. One of the things that we had to go through with the eBays of the world was
Sramana Mitra: Do you have a sales channel that was selling the paper product into the hospitals and physician groups then switched over to selling this software product? Rob Langdon: We tried different configurations with the sales group. For a while, paper and electronics were separate. Then they were combined. Then we tried regions. Since