Sramana Mitra: Regardless, in 2008 you were generating business at your own site. Talk to me specifically about your own site – developing your own site, business on your own site, the traffic. How much business do you do today on your own site? OJ Whatley: Back then, as it is today, it’s primarily keyword-driven.
Entrepreneurs are invited to the 214th FREE online 1M/1M roundtable mentoring session on Thursday, May 8, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana: One of the things I like is that the type of software you are selling has a lot of exit barriers. Rob Hull: The important things to take away as an entrepreneur is that our product is sticky. Our software becomes an integral part of a business’s ongoing monthly process. We are a part
This feature on Wired says the smart reading device of the future could well be paper, at least for deep reading. It examines research on the differences in reading comprehension for e-readers and paper. For this week’s posts, click on the paragraph links.
Sramana Mitra: Were you still based in Georgia? Radhika Subramanian: All this was happening in Atlanta, yes. Literally, on Georgia Tech campus. I launched the company at ATDC which is the Georgia Tech Incubator. They reached out and funneled millions of dollars into Emcien. Then, we started to do the first implementation and the payback
Sramana Mitra: You said in 2006 you were doing $6 million? OJ Whatley: Yes, $6 million – $500,000 in receipts per month. Sramana Mitra: What was the inventory situation at that point? OJ Whatley: I probably had closer to 50 to 80. Sramana Mitra: That’s still out of your home?
Sramana: How much money did you raise to start the company? Rob Hull: We raised about $4.5 million in our initial round in late 2003. Sramana: What were your milestones with that money? Rob Hull: We wanted to get the product built, hire an executive team, and have a set of reference customers. That is
More commentary on how Big Data’s rise leads to massive automation, productivity growth, and elimination of jobs! Exciting technology trends, scary human society predictions. Sramana Mitra: Radhika, let’s introduce our audience to yourself. Tell us a little bit about you and how you got to Emcien. Radhika Subramanian: My name is Radhika Subramanian. I am