Sramana: I remember NetIQ very well, but a lot of my readers may not. Could you review the premise under which you founded NetIQ? Tom Kemp: NetIQ was a systems management company around the Windows platform. At that time Microsoft had come out with Windows server and they were coming out with server applications such
Sramana Mitra: You’re basically using past promotions and modeling those past promotions in your machine learning algorithms to see how the behavior changes when you run certain kinds of promotions. When another promotion is being run in a similar geography by a similar channel partner, then you’re able to predict demand using those models.
Entrepreneurs are invited to the 211th FREE online 1M/1M roundtable mentoring session on Thursday, April 10, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: You launched a product and you had to experience getting traction with 8 million users but there was no monetization from the consumer market. How long did it take you to go through that process of testing the market? How did the financing correlate with that period? Zur Feldman: This is probably typical
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Tom Kemp founded Centrify in 2004 with a PowerPoint financing of $7 million. The company managed to survive the terrible recession of the late 2000 decade and is on its way to an IPO. Here, Tom discusses the highlights of his journey. Sramana: Tom, to begin,
This CNN feature looks at what’s ahead for gaming in 2014. For this week’s posts, click on the paragraph links.
Sramana Mitra: Joe, I’d like to do a couple of use cases because a lot of the things that we are talking about here are fairly complicated. The best thing to do is to just go through a couple of use cases. You can pick whatever customers best illustrate the concepts that we have discussed.
Zur Feldman: We are working with big cable companies to understand how they can influence the experience of the customer. When they see the map of connectivity, they want to improve the connectivity experience in between the different technology that they’re dealing with. It’s not only sensitive to WiFi but also to different technologies from