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Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 4)
Sramana Mitra: What use cases are you finding adoption in? Mark Mader: The marketing operations is a big center of gravity within our businesses. They typically have many touch points within an organization who are responsible for either bringing something to market or managing the development of something. They’re usually the coordinators. When we look
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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 6)
Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product? Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available
Scaling a Pre-IPO Enterprise Software Company: Anaplan CEO Fred Laluyaux (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This story traces the mechanics of scaling an enterprise software company that is close to $100 million in bookings in 2014, and is contemplating an IPO soon. Sramana: Fred, let’s start out this story by learning a bit more about you. What is your backstory? Fred Laluyaux:
Catching Up On Readings: Top 10 Tech Trends for 2014
This special report from Gartner looks at the top 10 strategic technology trends for 2014 that have the potential to affect individuals, businesses and IT organizations during the next three years. For this week’s posts, click on the paragraph links.
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 3)
Mark Mader: The second piece is a fundamental shift away from how Google Spreadsheets and Excel store their data. When we think about work and tracking items, we don’t think about it as a collection of cells as you have in a spreadsheet. We think about it as a unit of work. A row within
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 5)
Sramana Mitra: What was your original estimate of the TAM for your application in the financial services area? As the market was shifting, what did you estimate it down to that made you explore other verticals? Brad Peters: The TAM for each application was probably $100 million. It had to be $100 million to get
Building a Healthcare Company from Rhode Island: ShapeUp CEO Rajiv Kumar (Part 7)
Sramana: What has your overall financing strategy been for the business? I know you raised $1.3 million in your early angel rounds. Have you raised additional funds? Rajiv Kumar: We raised $8 million dollars during our first Series A, and this past fall, we did a $5 million Series B. Sramana: Where are you in
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 2)
Mark Mader: One of the categories that really took quite some time to move was one of the biggest ones, the Office Suite. As we look at all the different categories that are forming today, many of them have direct analogs to the pre-cloud world. One of the things that we found fascinating was that
