Don Kassner: If you think about proctoring itself, integrity is critical. It’s a service. We’re providing service to both the student and to the institution. It’s important that it’s simple because they’re remote. They’re on their own device. People need to be able to understand the process. There’s the people side of it and that’s
Sramana: I would imagine you are using the private label strategy to drive margins up, correct? That is one of the levers that you can push. Tony Ellison: Yes, that is correct. Sramana: What categories offer you the best levers for your private label strategy?
Sramana Mitra: Let me get a few things straight because I think we’re dealing with a fairly complex ecosystem here. I want to understand the real positioning of your company in that fairly complex ecosystem. We have the data center vendors, enterprise, and customers who run their own large-scale data centers. You are enabling these
Sramana Mitra: The large state universities are adopting this? Don Kassner: Yes, it’s typically large state universities. There’re some private universities in there as well. Generally speaking, you’re going to see most of it in the lower level, general administration courses where examinations and assessments are more critical. As you get in deep to any
Sramana: You have crossed a lot of categories that are not traditional for your market area. What was the strategy behind that decision? Tony Ellison: We are the first in our industry to cross the traditional lines of office supplies and offer many unconventional products that businesses need. This is important because we cater to
The cloud infrastructure space is going through a huge upheaval, as it moves from a largely hardware architecture to a primarily software-based model. This discussion digs into the issues and unearths some areas where there are clear opportunities for new entrepreneurs. Sramana Mitra: Momchil, let us introduce you to our audience. Tell us about who
Sramana Mitra: So the shareholders of Andrew Jackson came in as separate investors into the new entity, ProctorU? Don Kassner: That is correct. Sramana Mitra: So that’s how ProctorU was funded? Don Kassner: Yes.
Entrepreneurs are invited to the 207th FREE online 1M/1M roundtable mentoring session on Thursday, February 27, 2014, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any