Thought Leaders in Online Education: Jim Donohue, Chief Product Officer, Cengage Learning (Part 3)

Sramana Mitra: I’d like to double-click down further on each of these categories. Since you’re on the roll with the student-led learning piece, explain to me how you go to market with that. Looks like your instructor-focused business is through reps but the student-focused business is a consumer business? Is that correct? Jim Donohue: It’s

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Bootstrapping an App to $10 Million in Revenue: Christophe Bach, CEO of TextMe (Part 3)

Sramana: Were you bringing them to San Francisco without salary? Christophe: No. They had salary within TextMe from day one. Sramana: Okay. That’s interesting. That brings me to the next question, which is what was the financial structure of the company? Were you putting in some of your own money from your prior successes to start

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Bootstrapped Journey of a Child Entrepreneur in India: Varun Shoor, CEO of Kayako (Part 5)

Sramana: Did your dad mentor you or help you as you were starting Kayako? Varun Shoor: I went to him for feedback but the feedback he was able to give was from a different industry. He was accustomed to dealing with factory laborers. Apart from that, he did help me when it came to managing

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Thought Leaders in Online Education: Jim Donohue, Chief Product Officer, Cengage Learning (Part 2)

Sramana Mitra: Alright. So I understand exactly where your position is now. Obviously, you’re at a very interesting point of the history of your industry. As the Chief Product Officer, you’re looking at the industry. As you said, you’re looking at the digital strategy. So talk to me about what other digital trends that you

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Bootstrapping an App to $10 Million in Revenue: Christophe Bach, CEO of TextMe (Part 2)

Sramana: Okay. Let’s talk about what is the premise with which you started TextMe, Christophe? Christophe: In 2010, we were looking at new opportunities and that was the time when some other mobile communication apps like WhatsApp, Viber, and Tango were in the market and I felt there was still a strong opportunity to do

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Bootstrapped Journey of a Child Entrepreneur in India: Varun Shoor, CEO of Kayako (Part 4)

Sramana: Let’s drill down into how you built the company. What were the milestones in the early development of Kayako? Varun Shoor: As the business started picking up, I started to recognize what was important to continued growth. The most important aspect was trust. In 2002, if someone emailed support@kayako.com and expressed interest in buying

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2014 1M/1M Internships: Geo-Specific Social Media Marketing

Students, as you are gearing up to apply for 2014 internships, here is an overview of what 1M/1M has in store in 2014. As you know, our mission is to help a million entrepreneurs build $1 million and beyond in annual revenue. This internship comes with a 1 year 1M/1M Premium Membership to those interns

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Thought Leaders in Online Education: Jim Donohue, Chief Product Officer, Cengage Learning (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Cengage is one of the three major publishers of educational texts and materials. In this interview, we explore a range of trends in higher education with Jim Donohue, their Chief Product Officer. Sramana Mitra: Let’s start, Jim, with an introduction for our audience to Cengage and

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