Sramana: When did you graduate from college, and what did you do after you graduated? Paras Chopra: I graduated in 2008. Even though I studied biotechnology, I remained very involved with computers the entire time. My area of concentration for biotechnology was computational biology. In that specialty I would model biological problems using computer programs.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. [Also check out my Entrepreneur Journeys book, Seed India – How To Navigate The Seed Capital Gap in India] Paras Chopra is the founder and CEO of Wingify, a company that builds web analytics and optimization technology to include its flagship product Visual Website Optimizer. Prior to Wingify, he was
Sramana: There are larger companies such as Oracle who have internal projects to address the same market you are going after. Of course they have a lot more market reach than a startup. How do you position Gainsight knowing you have those types of companies getting involved? Nick Mehta: We have to focus on our
enMarkit is a social engagement and business intelligence platform that enables businesses to gain insights about their customers and develop personalized experiences. Using enMarkit, online businesses can identify their influential referrers, their customers’ lifetime values and buying interests, and conduct targeted loyalty and marketing campaigns online. Within just two months of its transition from a
Sramana: Thought leadership marketing is very expensive. When you are building a category, it takes time to build a market. It’s helpful to have competitors because you are no longer the only company investing in leadership marketing. Have competitors to Gainsight emerged? Nick Mehta: Yes, they have, and you are 100% right. I like having
Sramana: What is the background of the founder of Gainsight? Nick Mehta: He was running another SaaS company called Host Analytics, a SaaS-based corporate performance management product. It is a sizable business with a lot of customers. He brought in a CEO and became the chief customer officer of Host Analytics. His job was to
Finish Line PDS is a product development service company that develops technology products for small companies in the down hole tool and machine-to-machine (M2M) technology markets, including the Internet-of-Things (IoT). Its main value proposition is that without the fixed cost of having a team of engineers, it helps companies develop products faster and at a
Sramana: Which firm did you join as an EIR? Nick Mehta: I joined Trinity Ventures at the end of 2007. That was great because it got me to step away from the singular vision of running a large business unit and opened my eyes to the entire world again. I was meeting with young entrepreneurs