Martin Smith is senior vice president of ad platforms and general manager of advertising technology company TruEffect. Martin has more than 29 years of technology experience in the U.S. and the U.K., having worked for Apple and for hardware and software provider Zones. In this interview Martin talks about how TruEffect uses big data to
Do you know the difference between a business model and an exit strategy? Are you building a business that has a real, viable business model? Or are you trying to do an Instagram?
Search and shopping are two universal online activities. As the process typically goes, a user will pull up a search engine with a purchase already in mind, looking for a place to buy it. But when Simon Vielma was approached by a girlfriend for help finding a pair of shoes she’d seen on a friend’s Facebook,
Sramana: What are your key product differentiators? Virender Aggarwal: Our unique differentiators center on our complete mobile coverage capability. We can run on iPad and Android tablets with a mix of native apps and HTML5. We also have a great graphical user interface. Our system is geographically aware, and it does not ask the end
What is TAM? Perhaps, the biggest factor in whether a VC funds you or not. TAM = Total Available Market. Note: Top Down TAM doesn’t matter. You need to present a Bottom-Up TAM Analysis. And to get funded, that TAM needs to be very large. Billion. Two billion. Ten billion.
Sramana Mitra: What I have understood is that the members of your user community belong to various categories. You talked about data scientists, bloggers, business users, and so on. Help me to understand where your real business is. Who are the paying customers? Stew Langille: The platform is driven by the community. That is why
Sramana: What is your market share of the Indian ERP market, and how does Oracle and SAP fit in? Virender Aggarwal: I feel that we are getting 10% of the new business happening in the country. We see Oracle and SAP, and on occasion we will see Microsoft. We have not seen Flex at all.
Stew Langille is the chief executive officer and co-founder of Visual.ly. Previously Stew was director of marketing at Mint.com, where he built that company’s data business. He is a pioneer in the use of data as a marketing vehicle for both publishers and brands. In this interview Stew talks about how Visual.ly applies big data