Sramana Mitra: That is a really great use case. Steve Shine: We have a number of exciting use cases where the gaming companies are coming to us. A small or medium business cannot afford the legacy architecture to be able to build up that platform to deal with that much data. It must be on
Sramana: Where do you see the industry going, and what trends are you seeing? How do you position GameHouse to address those trends? Keela Robison: Overall the market has definitely moved toward mobile. Facebook is no longer the primary development platform. Facebook is still big, and there are great reasons to work with them because
Sramana Mitra: So your core differentiation is to be able to handle very large volume data at very low latencies and power the business analytics layer on top? Steve Shine: We enable the business analytics like the BI tools, the analytic frameworks, or analytics applications. We do this all the way, connecting from the original
Sramana: It sounds like you are a legitimate strategy for small studios that develop casual games for PCs and mobile environments and enable them to get a substantial reach into an audience. Keela Robison: Absolutely. That is our core value proposition. We help smaller studios take their game to a large audience of customers who
Steve Shine: People aren’t tapping into just any ERP system. They are tapping into applications and new forms of data sources that are either machine generated or cloud generated, social media, mobile and streams of data that are on an entirely different scale from anything that legacy technologies can deal with. Frankly, this is why
Sramana Mitra is a featured speaker at Dreamforce in the session “Stacking the Odds: Incubators and Accelerators,” on Wednesday, November 20, 2013, at 12:30 p.m., in the Union Square room at the InterContinental Hotel in San Francisco. You can learn more and register here.
Entrepreneurs are invited to the 196th FREE online 1M/1M roundtable mentoring session on Thursday, November 14, 2013, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana: How do you cross-promote within your own game titles? Keela Robison: We will identify a time management player among our catalog and make a recommendation to that player for them to check out a similar game from one of our partners. Sramana: When you look at your relationship with the studios, how many studios