Sramana Mitra: Move yourself up to a bird’s eye view of your industry segment and talk about what you are seeing, particularly about open problems you would like to see solved but have not been solved by Medallia. Borge Hald: There are plenty of problems. I think this may be too abstract, but what is
Sramana: What strategies are you working on now? Sinclair Schuller: One important lesson for any startup is to learn the direct sales model. Once you understand the buying model and the basics of your sales process, then you immediately start to look for leverage. Intuition will lead you to partners or channels that give you
Sramana Mitra: When you say “you can be notified and you can take action,” who is the “you?” Borge Hald: Typically this involves a front line manager or employee. Let’s say you are the general manager of a hotel. Somebody writes something about you on TripAdvisor or Google+ Local. If it is complimentary, you might
Entrepreneurs are invited to the 194th FREE online 1M/1M roundtable mentoring session on Thursday, October 31, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here:
Sramana: I am a big fan of opening companies outside of Silicon Valley. I think there can be some definite advantages. For one, you did not have to fight the talent war that companies in the Valley have to fight. Sinclair Schuller: After having started a company outside the Valley, I am also a fan
Sramana Mitra: I remember that you were bootstrapped for a long time. Borge Hald: That is right. We were about 110 people and had $30 million in revenue when we finally decided to take the investments.
Today’s roundtable had examples of two strategies we’re encouraging: ‘Bootstrapping with a paycheck’ and ‘Bootstrapping using services’. Aurulent Consulting First up, Vishnu Krishna from Noida, India, pitched Aurulent Consulting, a firm that he wants to position to sell consulting to foreign SMEs trying to set up shop in India. However, Vishnu’s current value proposition is