If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jana Francis is the co-founder of Steal Network, an interactive marketing company that delivers top-quality brands and products one day at a time to their online communities of women through the websites babySTEALS.com, scrapbookSTEALS.com, kidSTEALS.com, and sheSTEALS.com. Before founding Steal Network, Jana spent her career specializing
JR Reagan is the chief innovation officer for the federal practice at Deloitte Services. He teaches innovation and creativity at John Hopkins University and holds a masters in management information systems from Bowie State University and a BA in sociology from the State University of New York. In this interview he talks about Deloitte’s creative
Sramana Mitra: The point is that even if you are trying to build an enterprise software developer network around your platform, it is still a different strategy from selling the platform to enterprises for them to use and build their own apps. We are definitely seeing a trend from a lot of technology companies trying
Sramana: How does your affiliate market help entrepreneurs grow their business? Carl Theobald: Affiliates are really a reflection of how this new online world is not only leveling the playing field for start-ups, but providing the resources for entrepreneurs to focus on what they do best and outsource the rest. In this case, they can
Sramana Mitra: There is a lot of data out there that is not organized with the right metadata for that particular function – whatever that function may be. In your case, it is access control and IT governance. In somebody else’s case, it is customer data related to recommendation engines. Whatever is the business logic
Sramana Mitra: Numerous companies come through in this series that are working in that area. We are tracking that trend. Steven Levy: We have gone through a bunch of changes to our own product and technology. If you look back and look at how the web developed, the first tools that came out tried to
Sramana: It seems that many of your mid-market customers could be coming in through the self-service channel as well. Have you found that to be the case? Carl Theobald: That is a very good point. Our self-service channel is a very good sales tool. Software AG is a customer of ours that came to us
Sramana Mitra: We have been talking to many people in this space. One thing is very clear – all the real opportunities to differentiate in terms of applications are in the layer where there is actual heuristics and business logic that can be created. That presupposes that you have metadata and rules based on metadata.