Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 3)

Saed Syad: The second thing is that there are many issues related to those types of techniques, which is independence between variables. To come up with a solution to solve this issue, they found a remedy for it by creating enneagrams, just to find the correlation between different keywords. If I have a data set

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Graham Cooke is the CEO and co-founder of Qubit, a conversion optimization company. Prior to founding Qubit, Graham worked for Google, where he ended up as the global leader in charge of conversion rate optimization. Today he is focused on Qubit’s mission of helping businesses get

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 6)

SM: All marketers need to turn into media companies. DK: That is a good point. SM: In the B2B world, the same thing is happening. It is not just consumer brands and consumer retailers. It is all the way. If you are running a software company in whatever domain you are talking about, you have

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Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 2)

Saed Syad: With big data, even without having any predictive modeling, we can answer some of those questions by looking into the database. What we call targeting or retargeting is some sort of a database query that makes it faster than you do it in memory. Just having the amount of data we have it

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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 7)

Sramana: How are your investors navigating the length of the investment? Have they switched between funds? Stan Nowak: I have been impressed with my investors. They are patient, and nobody is running for the exits. We see the best days for the company right in front of us. The consumer influx from the Affordable Care

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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 6)

Sramana: What did you accomplish over the next 18 months with the funds that you raised in your Series B? Stan Nowak: We focused on customer growth and segment growth. We started spreading across the market a little differently. We understood the dynamics of the healthcare marketplace. Between 2003 and 2006, a significant element of

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Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 1)

Dr. Saed Sayad is the chief data scientist at AdTheorent, a platform that provides real-time analytics for advertisers. Saed is an adjunct professor at the University of Toronto and has more than 20 years of experience in data mining and statistics. In this interview he gives us detailed and technical information about the process of

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 5)

Sramana Mitra: You said there are certain segments that you can reach through these user-generated videos but not through the regular brand messages. Can you give us an example of these segments? Daphne Kwon: We tested a women’s beauty product and tested it against a “how to” video that was professionally created. What we found

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