Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 5)

Sramana Mitra: Tell me what the big data aspect of this is? Rajat Paharia: Gamification wouldn’t exist without big data. Gamification is completely based on statistics – statistics about users and the things they are doing. In context to the book I mentioned earlier, Loyalty 3.0, Loyalty 1.0 was about loyalty programs. These programs had

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Indian Services Entrepreneurs Venturing Into Products: Suresh Shankar and Srikant Sastri, CoFounders of Crayon Data (Part 6)

Sramana: When did you start Crayon Data? Suresh Shankar: We formed the company in 2012. In reality we have only been functioning since October. That is when we moved into a real business and started to hire people. We are coming out now and we are talking to people now. We have made good progress

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Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 4)

Sramana Mitra: Is there any other application for your platform other than training? Rajat Paharia: People use it in the employee space. They use it for sales and sales performance, for collaboration, etc.

Indian Services Entrepreneurs Venturing Into Products: Suresh Shankar and Srikant Sastri, CoFounders of Crayon Data (Part 5)

Sramana: When did IBM buy out RedPill and what was the reason behind that acquisition? Suresh Shankar: In late 2008 they came calling because they were looking for an analytical play. It was a rigorous buyout process and that was a question I kept asking them. They were interested in our high end analytical work.

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Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 3)

Sramana Mitra: So in this case the gamification application is in the area of training? Rajat Paharia: Yes, on-boarding, training, teaching somebody a complex process. It is about guiding them through a learning experience in a compelling manner. That is exactly what this did.

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 5)

Sramana Mitra: Are the Hadoop clusters customer-specific? Prem Uppaluru: The database can be shared across multiple tenants. SM: So it is a multi-tenant Hadoop cluster? PU: Absolutely.

August 22 – Next 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 184th FREE online 1M/1M roundtable mentoring session on Thursday, August 22, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Indian Services Entrepreneurs Venturing Into Products: Suresh Shankar and Srikant Sastri, CoFounders of Crayon Data (Part 4)

Sramana: It sounds like this dose of reality was good for your soul. It helped you get back down to the ground. Srikant Sastri: Absolutely. That is why as Suresh and I set up our business, today I play the role of the background voice reminding us of the need to preserve our cash. That

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