Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 3)

Sramana Mitra: Tell us more about these three patent-pending ad formats and what is special about them. Asher Delug: Our three patent-pending formats are unique. One is the push notification ad. This is an opt-in, so the user opts in and then starts receiving about 1.5 notification ads a day. The ads are shown in

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 5)

Sramana Mitra: Do you have any observation on language issues? There are several markets that are not English speaking. If you look at the Arab world, for example, they are mostly not English speaking. India, as another example, is vastly not an English-speaking market. There are maybe 50 million to 60 million English speakers, but

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 6)

Sramana: Adobe definately did not have this path in their original plans. They are a bunch of technologies bolted together. Graham Cooke: Omniture bought a lot of companies before Adobe bought them. Then Adobe added all of the other things. Their vision is definitely correct but the execution is difficult to do. Sramana: When you

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 2)

Sramana Mitra: How are you, as a mobile ad network, responding to the real-time bidding (RTB) trend? Asher Delug: We are focusing the company very much on RTB at this point. An initiative we launched recently was our DSP (demand side platform). It allows the 5,000 mobile advertisers that are using Airpush today, which range

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 4)

Sramana Mitra: You talked about three specific segments – carriers, enterprise, and automotive. What are some unsolved problems that are on your radar? Lori Sylvia: One of the big trends we see in mobile is the disruption that Android caused, but also the huge opportunity caused by it. There are hundreds of manufacturers that are

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September 5 – 186th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 186th FREE online 1M/1M roundtable mentoring session on Thursday, September 5, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 5)

Sramana: What were you doing with your technology? I understand that you collected and categorized customer feedback. Where you then making recommendations when they cam eback to the site? Graham Cooke: It’s more than that. We wanted to learn, from the 4% of users who gave feedback, how to solve issues for all users on

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 3)

Sramana Mitra: What about the automotive side? Lori Sylvia: For automotive right now, there is a strong interest that is coming for mobile software management, and that is to be able to have the ability to remotely manage the software assets inside the car. It is moving to the digital cluster as well as to

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