Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 4)

John SanGiovanni: That is a great question. That was an interesting snapshot of how you are using Facebook. But I would characterize that style of marketing in many ways as an inversion of what we are doing. What we would do is figure out a way to bring brand-specific content and present it organically to

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A Successful Corporate Innovation Effort in HealthcareIT: Bruce Johnson, CEO of GHX (Part 7)

Sramana: It does not sound like you are running a typical exchange or marketplace. The industry definition of an exchange or market place involves new business procurement or referral. Places like eBay are considered marketplaces. I don’t see that happening with your network. Bruce Johnson: Where healthcare is concerned there is a lot of additional

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Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 3)

Sramana Mitra: What do you charge and how do you charge for the Zumobi Platform? John SanGiovanni: On the publishing side we have two different business models. One is what I call co-publishing, where we do a revenue share with the publisher. This is great, because we have aligned incentives and objectives around getting high-quality

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Thought Leaders in Cloud Computing: Interview with Rick Tinsley, Former CEO of Silver Peak (Part 4)

Sramana Mitra: That brings me to an observation that there has been a dramatic drop in networking-related venture or even angel deals. Can you comment on that? Rick Tinsley: For many years most networking customers were just happy buying things from Cisco – you don’t get fired for buying things from Cisco. We have seen

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A Successful Corporate Innovation Effort in HealthcareIT: Bruce Johnson, CEO of GHX (Part 6)

Sramana: Where are you at in terms of scale? Bruce Johnson: We handle over 52 billion dollars of healthcare supply chain orders annually. That is a significant portion of spend that we are automating. Sramana: Are you a profitable company? Bruce Johnson: Yes.

Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 2)

Sramana Mitra: Facebook and LinkedIn are doing the same. They switched away from banner ads to pushing content in-stream. What works really well is if you can do content marketing in-stream. John SanGiovanni: That is exactly right. Many of the publishers that are doing in-stream native advertising are doing it in a site-specific way. The

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Thought Leaders in Cloud Computing: Interview with Rick Tinsley, Former CEO of Silver Peak (Part 3)

Sramana Mitra: Given that that is what you do, what trends do you see in the market right now? What are trends you are anticipating? Rick Tinsley: The number one trend is affecting our business and all networking businesses right now. It is the move towards virtualizations.

181st Roundtable Recording On July 11, 2013

In case you missed it, you can listen to the recording here: