Sramana Mitra: Congratulations, that is awesome. You were obviously way ahead in terms of coming up with these ideas. Then you had to wait for the market to catch up with you. Who were your investors, and how did they deal with it? Typically VCs have a very hard time dealing with that scenario. Rajat
Sramana Mitra: So you have the ability to do routing at a granular level. Prem Uppaluru: Exactly. This brings me to the next use case, which concerns the largest direct response marketing merchant with multiple ways to attract customers. They are the company behind the [skin care product] vendor Proactiv. They get around two million
Sramana: Srikant, what was the premise of the business that you were looking to start? Srikant Sastri: I still carry copies of the formal business plan I wrote at that time. It was 1995, and the early signs of the technology boom in India was there. Telecom was present and IT was starting to flutter.
Sramana: Srikant, what is your background? Srikant Sastri: When I was young I studied every possible subject in Hindi. Aside from math and science, which have an English influence, all of my other studies such as history, civics, and geography where all in Hindi. English is not a native language for me. I grew up
Rajat Paharia is co-founder and chief product officer of gamification leader Bunchball. Rajat holds a masters in computer science from Stanford University and a bachelor’s from the University of California, Berkeley. Prior to Bunchball he worked at IDEO, Philips Consumer Electronics, IBM Research, and ViewStar. In this interview he talks in detail about Bunchball’s gamification
Sramana Mitra: So the key value proposition is call routing. Prem Uppaluru: Call routing and matching the callers with the right agents to deliver highest value transactions.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Suresh Shankar is the Founder Director at Crayon Data. Prior to founding Crayon Data he held various positions at IBM, RedPill Solutions, ANN AMRO Bank, Young & Rubicon, and JWT Fulcrum. He was the CEO at RedPill which was sold to IBM in 2009. Srikant Sastri
Sramana Mitra: It is the call center you are supporting. Prem Uppaluru: That is right. They offer the 1-800 number to their customer, and they have both consumers and business customers. Many of the business customers tend to be continued customers in the sense that they would do business with Office Depot every month.