Google’s Project Loon is using hot air balloons, one of the oldest aviation technologies, to broaden the reach of Internet access. For this week’s blog posts, click on the paragraph link.
Sramana Mitra: What other trends besides the call to action becoming more precise and location becoming a wider spread phenomenon do you see? Gil Dudkiewicz: One of the trends we are seeing in mobile is unique new ad units that didn’t exist before on the PC.
Sramana Mitra: How can you understand all that? That requires a tremendous amount of intelligence in your system. Dave Maquera: There are two ways. What the system allows is upload of corpus. If you have a specific set of language or a corpus that you know is acceptable, it can be loaded into the system.
Sramana: Let’s talk about customers. Who did you receive product validation from? Krish Kupathil: Currently we received validation from operators like Vodafone Spain and Vodafone Group in Europe. From the handset vendors we have received validation from Samsung who is distributing it in their store and on their latest secure platform. The validation is from
Sramana Mitra: So you are saying that as this evolves, the pay-per-call on the mobile side is going to be more of a call-to-action-based advertising metrics? Gil Dudkiewicz: You have more options in a pay-per-action than you have on the PC. For example, a few days ago I got a Starbucks gift code. I can
Sramana Mitra: What are the core trends in mobile security from your perspective? Dave Maquera: We asses that there are three key things that are related. The first piece is that we see that BOYD is what mobility is all about. We see fewer companies getting into the business of issuing devices, for a lot
Sramana: When you decided to get into the enterprise mobility space, what is the first area you decided to focus on? Krish Kupathil: After a lot of brainstorming and a couple of enterprise customer inquiries, we found an area of interest. Several of our enterprise customers came to us asking how they could access their
Sramana Mitra: Does that mean you are operating largely within the same target audience – the same value of, How many ads I can show at what CPM? Is that all reasonably similar? Gil Dudkiewicz: It is segmented, and there are different use cases among different countries. But the scale of what we have is