Sramana Mitra: These are two different problems – the mobile wallet problem and mobile coupons delivered on branded applications on behalf of corporate brands. Kelly Passey: I guess so. We are a totally white labeled B2B shop. Google Wallet is an example. They put up their wallet strategy. We could integrate that easily and be
Sramana Mitra: And why would whoever is collecting the data give that data to you? For example, if hundreds of retailers want to pull the data, who is going to manage that? Brian Bulkowski: It turns out there are companies that do that and they use our software. One of them is in the Bay
Sramana: At some point you did sell your first company to Verisign. What came next? Jay Chaudhry: I stayed with Verisign for a while. I left in late 1999 after 18 months, although my obligation was only 12 months. I was ready to do more startups. I was driven by a few things. First, I
Sramana Mitra: So what is mobile, and what is social doing to your business? What are trends in your business that relate to mobile and social? Kelly Passey: For us mobile is really exciting and important for our business model. It is a huge access point as a channel for the customers of the clients
Sramana Mitra: How big is the Bangalore team? Srini Srinivasan: We have about 25 people. SM: Did you lose people in Bangalore? SS: We have been very fortunate to have very little attrition. Part of it is because of the people we attract wanting to work in cutting-edge technologies. You don’t give these kinds of
Sramana: Tell us about the first offer to buy your company. How was the proposal made and how did you evaluate it? Jay Chaudhry: The CEO of an existing public company called me up one day out of the blue. He told me he wanted to buy my company, and I told him that I
Sramana Mitra: I don’t doubt that it is of value to those small businesses. What I doubt is how it is a profitable model for you to cater to that segment, given the business model you described – that those merchants need to pay you for the value you are creating for them. Kelly Passey:
Sramana Mitra: That is interesting. The reason I ask you about Facebook is because we are using Facebook content marketing. It is very well done. You just press one button and tell them “$10 of advertising, $70 of advertising,” and it will go advertising your content to the fans of your Facebook page – the