Sramana: What was your observation of the market in 2005 that prompted you to found Xactly? Chris Cabrera: At Callidus we were very focused on the high end of the market. Our systems were very expensive. We had traditional enterprise software, and companies paid a lot of money to get installed. These deals could be
Sramana Mitra: Let’s switch to the other side of the equation – to the consumers. In your networks, what are the behaviors of the consumers? What are they doing there? Dan Hickey: Some of our consumers are in a discovery mode, where they are looking at information around symptoms and early diagnosis, or troubleshooting issues
Special book offer for all entrepreneurs who attend our 175th FREE online 1M/1M roundtable mentoring session on Thursday, May 23, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST! To celebrate our 175th roundtable, all attendees will be offered an e-book copy of “Positioning: How To Test, Validate, and Bring Your Idea To Market”
Sramana Mitra: You discussed different regions: Michigan, Cleveland, Georgia and Kansas City. What are each of them individually? Are those competitive landscapes? Harley Lippman: In certain cities there is more talent and certain skill sets than in others. .Net or Java people – certain places have a greater preponderance of those people. In Kansas City,
Sramana: Selling the first few instances of a new product is vastly different than building a sales organization that the market has validated and accepted. Could you talk about what is unique about the early sales process? You don’t have reference accounts, you are selling a new concept. What have you learned over the years?
Today’s roundtable had several entrepreneurs with promising businesses, including some already in revenue. Localvore First, Cameron Kramlich from San Francisco, California, pitched Localvore, a concept for local artisans to be able to sell their merchandise to consumers who want to shop local. We discussed models for inventory (buying versus consignment), target segments (local versus tourists;
In case you missed it, you can listen to the recording here:
Sramana Mitra: And what scale operations are these? Harley Lippman: It will vary at the time of the work. It could be anywhere from a few hundred to about 1,000 people. SM: So you are one of the companies doing this. How big is the onshore outsourcing market for IT services right now?