Catching Up On Readings: Online Ads and the Super Bowl

Our Bay Area–based blog couldn’t resist. It’s Super Bowl Sunday, and TechCrunch goes in depth on why entrepreneurs who work in advertising-related technology should care. Click on the paragraph link for the rest of this week’s posts.

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 4)

Sramana Mitra: This obviously has to happen with great speed. How strong and how speedy are the APRs that you are offering to do all this? Bill Simmons: The real-time bidding in general – and there is some variation in this – is 100 milliseconds round-trip requirement for a response. Large exchanges like Google or

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Thought Leaders in Mobile and Social: Interview with Bobby Yazdani, Founder and CEO of SABA (Part 6)

Sramana Mitra: That is where the question I am asking stems from. There are a lot of these massive open online courses available from various brand-name universities, or online programs that are now becoming available. From an enterprise learning point of view, the strategy so far has been just to learn content or send employees

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Bootstrapping to Exit in Israel: Eli Sasson, Founder of Minicom (Part 4)

Sramana: How did you bridge the product gap? You had built a product for PCs, and then many of your potential customers ended up using PS/2. How did you bridge the gap? Eli Sasson: Byte magazine covered the older product, but that was also at a point where we were also almost ready to release

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Thought Leaders in Mobile and Social: Interview with Bobby Yazdani, Founder and CEO of SABA (Part 5)

Sramana Mitra: If you are trying to get a European sales team to bond around a sales training module and enhance that module with their own live learning and web conferences, that requires a level of moderation. Somebody needs to orchestrate that behavior. It is not clear to me from an organizational adoption point of

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 3)

Sramana Mitra: It sounds like you need a series of ads to get people to even take a survey. Is that the right measure? Because some people will never take surveys, right? Bill Simmons: That is true. But we also work with other ways to measure awareness. This methodology works well in some cases, and

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Bootstrapping to Exit in Israel: Eli Sasson, Founder of Minicom (Part 3)

Sramana: What were some of your lessons learned in those early days of forming the company? Eli Sasson: We had some unpleasant hiccups on our way. We did all of the design and product research. We based everything on the PC environment, but during the same time, IBM pushed the PS/2 very aggressively in the

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 2)

Sramana Mitra: Let’s take a couple of your customers, whomever you feel comfortable talking about, and please be granular in describing the use case. Our audience are high-end technical entrepreneurs, so they would both understand and appreciate a granular description of how this all works. Bill Simmons: We work with many large automobile manufacturers. One

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