Sramana Mitra: Is DataXu a 30 percent services and 70 percent products kind of company? Bill Simmons: Currently, the majority of our customers are managed service clients, but we continue to see an uptick in self-serve clients, and we expect that to continue in 2013. I think the reason our technology gets adopted is because
Sramana: How long did it take for people to start engaging you once you had decided to sell the company? Eli Sasson: It is hard to say because we did not start the process at a particular date and time. We gradually moved into the decision and gradually made it known. I would say that
John Plavan is the CEO, cofounder, and chariman of EarthRisk Technologies, a company that uses big data tools to create weather forecasts, especially in the fields of high and low temperatures. The special thing about EarthRisk systems is that they can create forecasts up to 30 or 40 days prior to any respective event, far
Sramana Mitra: Let’s talk about the optimization bit. Once you have the data measurement and analytics infrastructure, what kind of optimization are you able to do? Give me some use cases, please. Bill Simmons: The typical use case for traditional media is called direct response advertising. If you want to place ads and drive people
Sramana: How did you manage your rapid growth from $5 million to $25 million? Eli Sasson: We had to expand the management layer of the company. That was the key first step. We added additional information systems to enhance reporting. We had to really build out all aspects of the company.
Sramana Mitra: These changes will have to be integrated. Let me tell you how we have designed a product or an environment in which we run our virtual incubator. It is not a simple design. We have video lectures and case studies. The video lectures are recorded videos. Then we have case studies that go
Entrepreneurs are invited to the 160th FREE online 1M/1M roundtable mentoring session on Thursday, February 7, 2013, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Ms. Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions.
Sramana: When did you make the pivot into the KVM market? Eli Sasson: We did that in the mid-1990s. From 1995 on, we were active in both the educational market and the KVM [keyboard, video and mouse] market. The KVM market ultimately emerged as the primary market. By the time we took on funding, our