Entrepreneurs are invited to the 155th FREE online 1M/1M roundtable mentoring session on Thursday, January 3, 2013, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others
Sramana: How did Swagbucks evolve from Prodégé? What was the thought process behind that transition? Scott Dudelson: After we started getting charity organizations on board at Prodégé, we realized that if we could get internet users to use the Prodégé technology, we could make some money. We realized that charities were simply a distribution channel
The food industry may seem like the last bastion of brick-and-mortar companies, relying solely on human efforts. Think again. A new crop of entrepreneurs are taking our love of food out of the kitchen and into the digital realm. Several members of 1M/1M, our global virtual startup incubator, have created specialty brands that help consumers eat
Sramana Mitra: So, you are basically optimizing job advertising campaigns for your clients based on your extensive knowledge [of] data that is flowing through your system and of the behavior of different clients. Let me ask you about trends because you are doing big data on a very large scale. What trends do you see
Scott Dudelson is the cofounder of Swagbucks.com, a premier rewards site that is a subsidiary to Prodégé. Prior to co-founding Swagbucks.com he founded Music for Charity Productions, a company which helped connect bands with charitable organizations. He graduated with a BA from UCLA. Sramana: Scott, let’s start at the beginning of your story. Where are
Sramana Mitra: When you make that recommendation, what is happening in the back end? David Bernstein: We bring forward a recommendation of the job or outlet to be used by our client – at which point in the year and for which positions [they should use certain outlets]. To get to that, we study the markets
Sramana: I think that part of Adobe’s strategy is to target the VP of marketing. They still have a large creative professional suite. They are in a bit of a fix with Flash. The company that has the most to gain by getting into a space like this is a company like Adobe. If I
Sramana: Coming out first gives you the first opportunity to develop a distribution strategy to the developers. The question ultimately will come down to adoption by developers. Michael Mullany: The good news is that broadband is here and social media is here. Word of mouth is really significant. In terms of how we get developer