Sramana: Was Cardinal Path one of the client companies of Abundant Venture Partners? Andrew Swinand: I left Starcom in April, and at the same time there were three companies that were starting to come together. These were DKI, WebShare, and Public Insight. Eric’s brother was involved with Public Insight, and he let us know about
Sramana Mitra: I heard two broad categories. One is around information security. The other piece that I heard is around analytics of data that these machines are generating. Could we take a use case and look at what kinds of data are being collected in these processes? Steve Pavlovsky: If we think about our architecture
Sramana: This is an unusual story for that time. All of the brick and mortar companies were trying to get online, but they did not know how to do it. Today it is a no-brainer. Every little company is online with their e-commerce sites. It’s so easy now. Andrew Swinand: We would sit there and
Entrepreneurs are invited to the 143rd FREE online 1M/1M roundtable on Thursday, October 4, 2012, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to
Sramana Mitra: What else is interesting in terms of what’s happening in your industry? This is an old industry that innovates very slowly. Steven Pavlovsky: Yes, that is absolutely true in terms of where our industry has been. We’re in the process of launching a new control platform that has both control aspects and traditional
Sramana: Where did you go after BBDO? Andrew Swinand: My boss at the time was Vada Hill, who went on to be the CMO at Taco Bell, where he did the chihuahua ads. He introduced me to a lot of Procter and Gamble people whom I really liked. I decided to go work for Procter
Sramana Mitra: Fair enough. And the second use case? Steve Pavlovsky: Multiple people working on the same application. SM: What’s new about that? What’s new in the work flow?
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Andrew Swinand is co-founder of Abundant Venture Partners and is also a co-founder of The Owned Agency. He is currently leading Cardinal Path, a digital analytics agency. Prior to forming Abundant Venture Partners, Andrew was president at Starcom MediaVest Group, the world’s largest media agency, with