British Startup Teaching English: Shiv Rajendran, Co-founder of LanguageLab, London (Part 7)

Sramana: Where do you see your business going from here? Shiv Rajendran: Our revenues are growing at 300% to 400% a year. We are focusing on niches and have been successful in those areas. Once we get a foothold in a vertical, we simply try to expand that across the globe. For the time being,

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Outsourcing: Gopinathan Padmanabhan, Executive VP and Head of Global Delivery, MPhasiS (Part 2)

Sramana Mitra: I see. So, you wanted to be in a space that is optimal to HP’s sweet spot, and you don’t have any conflict of interest when it comes to going to market through HP’s channels. Gopinathan Padmanabahn: Exactly. That’s right. That’s the second reason. First and foremost, we are good at this, have

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British Startup Teaching English: Shiv Rajendran, Co-founder of LanguageLab, London (Part 6)

Sramana: Let’s talk about your financing strategy. How much did you raise from your friends and family? Shiv Rajendran: We started with about a million dollars. In our second round we raised about $1.5 million. Sramana: How did you develop the company after your next round of financing? Shiv Rajendran: The first round of financing

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Outsourcing: Gopinathan Padmanabhan, Executive VP and Head of Global Delivery, MPhasiS (Part 1)

Two former Citibank executives came up with the idea for MPhasiS in 1999. A merger between U.S.-based IT consulting company MphasiS Corporation and the Indian IT services company BFL Software Limited in June 2000 produced MPhasiS Limited, a global company that provides business process outsourcing services as well as applications and infrastructure services. One of

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Thursday, July 12: 135th 1M/1M Roundtable For Entrepreneurs

Entrepreneurs are invited to the 135th FREE online 1M/1M roundtable on Thursday, July 12, 2012, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India. Western Massachusetts entrepreneurs will be pitching their businesses to Sramana Mitra for constructive feedback and answers to their questions. All are invited to register to “attend” to watch and learn. See what

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British Startup Teaching English: Shiv Rajendran, Co-founder of LanguageLab, London (Part 5)

Sramana: How many customers were you able to generate using your PPC model? Shiv Rajendran: Initially we were only getting five or six conversions per day. We were charging a minimum of $30 a month. We sold our product on a subscription model. Sramana: What were your next steps in building the company? Shiv Rajendran:

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British Startup Teaching English: Shiv Rajendran, Co-founder of LanguageLab, London (Part 4)

Sramana: How did you determine which clients to build custom offerings and courses for? Shiv Rajendran: We selected them based on the market we wanted to target. We knew we wanted to target business people, so it made sense to customize courses for individuals who were business people themselves. Students were another easy category for

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British Startup Teaching English: Shiv Rajendran, Co-founder of LanguageLab, London (Part 3)

Sramana: What did you learn from your initial Second Life education experiment? Shiv Rajendran: We learned a few things. First, having 3-D objects around students made the experience more real for them. In a traditional classroom setting, teachers spend a lot of time creating context. They ask the students to imagine that they are in

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