A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 4)

Sramana: In 2001 the market crashed, which impacted a lot of businesses. What did you do when you saw the trend annual revenue increases for your business stop and move the other way? Tim Berry: I waited too long to do anything. We dropped five salaries on the same day a few months later. I

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 5)

Sramana Mitra: Help me tie these two together. The media buying that brought you the right traffic to your website, how does that translate into trust and reliability? Srish Agrawal: In order to build trust and reliability, you need a client base. Once you have that initial trust, using that initial trust that you’re able

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A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 3)

Sramana: How were customers finding you? How did you generate all of those downloadable sales? Tim Berry: At that point it was a nice convergence of retail and web. We were buoyed by good reviews in magazines like PC World, Entrepreneur, and Inc. As the web grew, those reviews became links. We had a full-time

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 4)

Sramana Mitra: That’s wonderful. In fact, I would say that’s easier to do in Calcutta than in other parts of India and easier to do in other, smaller cities in India than a Bangalore or Bombay because the attitudes of people working in Bangalore, Bombay and so on is mercenary. They’re not interested in this

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July 26: Opportunity For Entrepreneurs To Pitch At 137th FREE Online 1M/1M Roundtable

Entrepreneurs are invited to the 137th FREE online 1M/1M roundtable on Thursday, July 26, 2012, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to

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Thought Leaders in Mobile and Social: Diarmuid Mallon, Head of Product Marketing for Sybase, an SAP Company, on Mobile Banking (Part 5)

Sramana Mitra: And most of it goes into the garbage. Diarmuid Mallon: At best. Maybe they just get something from the headquarters of the store. They have no insight. Those vouchers sell products but gain no customer insight. So, we’ve been working with some consumer product companies and have found interesting ways to use mobile

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A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 2)

Sramana: When did you actually start making a real business out of the software? Tim Berry: This really is one of those “darkest moments before dawn” stories. By 1994 the template business had failed in retail. We had a $250,000 liability for returns. We had boxes and boxes of software coming back to us, and

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Roundtable Recap: July 19 – Winners Of A&N Media-Elance Contest With Kings College, London

During today’s roundtable, we held the finals of the A&N Media-Elance contest co-hosted by King’s College, London. This was perhaps one of the absolute best sets of pitches at a contest final this year. Happerture First, Dr. Dele Omotosho and Michela Menting from London pitched Happerture, a vertical ad network for healthcare mobile apps. As

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