Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 6)

Sramana Mitra: Monetizing because there is a lack of differentiated content. You’re absolutely right. The price comparison is possible because there is no real differentiation from the content point of view. If there were differentiation, people would find it themselves and then engage with the brand on their own. Frank Dale: That’s exactly right. And

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An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 3)

Sramana: When you got your first product done, how did you get it out to market? Curt Keller: We started with Google PPC. That is where we focused all of our energy. It started to get some traction. We got a lot of traction that first year. Sramana: How much funding did you put into

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An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 2)

Sramana: Essentially you wanted to execute on a business strategy that was already proven as a way of reducing risk. How did you get yourself off the ground? Curt Keller: It would have taken a lot of money to do all the programming in the U.S. I made a conscious decision to find good resources

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July 5: Opportunity For Entrepreneurs To Pitch At 134th FREE Online 1M/1M Roundtable

Entrepreneurs are invited to the 134th FREE online 1M/1M roundtable on Thursday, July 5, 2012, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 5)

Sramana Mitra: My blog has been around since the spring of 2005. It’s a well-known blog, but I know what kind of effort goes into it and what kind of team I need to sustain that effort, research team, editing team and so on. It’s an elaborate effort, and I think it’s very difficult for

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Roundtable Recap – June 28: Spotlight On Boulder

During today’s roundtable, we worked with five entrepreneurs in Boulder, Colorado. We saw a lot of businesses with a ‘green’ theme, as well as with themes of ‘giving’. Boulder, Colorado, it seems, is a very socially conscious community. Also, four out of the five entrepreneurs today were women. CompoKeeper First, Kristen Hess pitched CompoKeeper, a

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Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 4)

SM: There is an effort in India to move certain types of outsourced functions into the smaller cities or towns, not Chennai, Mumbai, Bangalore kinds of places, which are pretty crowded, pretty saturated places. Some of the types of functions that you are talking about have shown up, on my radar at least, as functions

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133rd Roundtable Recording On June 28, 2012

In case you missed it, you can listen to the roundtable from Scrib Coworking Boulder, Colorado here: