From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 6)

Sramana: How important is it to develop a unique culture in a company? Victoria Ransom: In my opinion, one of the things we have done well at Wildfire is that we took time and effort to create a great place to work. People at Wildfire are passionate about being at Wildfire. The culture is a

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From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 5)

Sramana: Does Wildfire have good capabilities for small businesses, or is it out of reach for them? Victoria Ransom: We have the campaign capability that can be operated at 99 cents a day. We also have a small business option for our platform that is in the low hundreds for a month. We have small

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Catching Up On Readings: iPhone Makeovers

iPhone owners may be interested in this New York Times story about jazzing up their phones. It can be expensive, but those who have done it like having a phone that stands out.

From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 4)

Sramana: Do you have a segmentation of your customer base? Victoria Ransom: There are a lot of SMBs using our product but our focus has been on mid-sized and large brand businesses. That is where we have growth that is powered by our sales force. Our SMB growth does nicely on its own without any

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