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- The Accelerator Conundrum
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Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 2)
Sramana Mitra: A customer or lead? Rob Jewell: A lead, someone who has signed up for Living Social’s daily deals newsletter. SM: So, Living Social decided to go with your media buying team and technology over its own media buying team and technology to buy on Facebook. Would you talk in a more specific way
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Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 6)
Sramana Mitra: What did you do that allowed you to penetrate the U.S. market in a significant way? You raised money for that purpose in 2006; what was the strategy? How did you build the business from 2006 on? Stephan Dietrich: We still have not penetrated the U.S. market totally. We won deals against the
March 17-19: Rendezvous With Sramana Mitra In Pune
Sramana Mitra will be in Pune, India, from March 17 to 19, for the ISBA 2012 conference at the Pune Marriott Hotel & Convention Centre on Senapati Bapat Road. On Monday, March 19, at 9:15 a.m., she will be speaking about “Building India’s Entrepreneurship Pipeline.” Afterwards, she will be co-chairing a panel discussion on “Exploring Cross
Thursday, March 8: 119th FREE Online 1M/1M Roundtable For Entrepreneurs
Entrepreneurs are invited to the 119th FREE online 1M/1M roundtable on Thursday, March 8, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to
1M/1M Video: How To Get The Most Out of 1M/1M
This video is for those in the premium program. It explains some successful usage patterns, and recommendations on how to use the program going forward.
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 1)
Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising
Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 5)
Sramana Mitra: What was your financing strategy for Neolane? You said that the founders bootstrapped the company. Have you taken on any institutional investment to date? Stephan Dietrich: We started with our own money. We knew that with the dot-com crash it would be very difficult to get funding. Our team was not intimidated by
Catching Up On Readings: Spotting Mars
It’s a good week for sky watchers: Mars was in opposition to the sun March 3. But you haven’t missed your chance because the next few weeks are still a good time to look for the Red Planet. Adam Mann of Wired explains how to spot Mars. For the rest of this week’s posts, click
