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Entrepreneurs are invited to the 118th FREE online 1M/1M roundtable on Thursday, March 1, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to
The convenience of mobile devices cannot be denied. People shop, work, and interact with friends through iPhones, BlackBerrys, or Androids, anywhere, at any time – hence the name of the company I’ll be discussing in this interview. Mobiquity has taken that idea of using mobile for business and run with it. The company, which has offices
Sramana: You have gained a lot of experience working with media and entertainment brands. What does a typical project look like for a company in those spaces? For example, what do you do for NASCAR? Alan Knitowski: NASCAR is a very interesting use case. NASCAR.com is owned by Turner Sports, but the title sponsorship is
Sramana: What business model did you finally arrive at after working with Discovery and seeing your reputation soar? Alan Knitowski: We started doing a lot of partner models. During the first 18 months of our business, 90% of the business was done off the partner model. We would co-invest with our customers, we would do
Sramana Mitra: What other areas do you have interesting perspectives on? Ken Stephens: One of the things that the cloud positions us to do is to move into regions where we haven’t played before. ACS, as an example, before being purchased by Xerox, was largely a U.S. company. We did some Europe and some Asia
Sramana: Who were the early adopters of your technology, and how did you gain traction during your first few years? Alan Knitowski: The trigger point for us was when we won the Myth Busters opportunity with Discovery Communications. That was our first large marquee brand. We competed head to head with Digital Chocolate, Electronic Arts,
Entrepreneurs are invited to the 118th FREE online 1M/1M roundtable on Thursday, March 1, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to