Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 1)

Chris Cunningham is the CEO and co-founder of appssavvy, an activity advertising technology company. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young’s Entrepreneur of the Year award. Chris graduated from the University of North Carolina Greensboro with BA in economics

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Outsourcing: Ross Kimbarovsky, Co-Founder of CrowdSPRING (Part 3)

SM: So, you said half of your over 109,000 [freelancers] are from the United States. What other countries do you see a lot of representation from? RK: We have a very strong representation, obviously, from English-speaking countries. We have strong representation from Canada, from the United Kingdom, from Australia. We see a lot of designers

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Outsourcing: Rick Ferry, COO of C3 (Part 1)

Customer service can make or break some businesses. Yet customer service is something that businesses often outsource to companies like C3. C3 handles customer communications for corporations that see customer service as one of the most important aspects of their businesses. C3’s leadership team has about 30 years of customer management experience between them. C3

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Thursday, Feb. 2: 114th FREE Online 1M/1M Roundtable For Entrepreneurs

Entrepreneurs are invited to the 114th FREE online 1M/1M roundtable on Thursday, February 2, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to

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1M/1M Video: Why Is It Important To Study 1M/1M Now?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 3)

Sramana Mitra: And that’s a classic consumer product situation. So, let’s continue. I think we’re in sync. The net of all this discussion is that there’s a certain barrier to entry based on the quality of the videos. The reason I probed a bit is because funny is not the only vector by which you

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 7)

Sramana: What was the compensation structure of your first employee? How did you balance cash versus equity in the structure? Arjun Dev Arora: We hired someone who was young with minimal relative experience. There was a small equity portion, but that person was involved on the sales side so we structured a very large upside

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