Outsourcing: Rick Ferry, COO of C3 (Part 4)

SM: What needs to happen? Is there anything that could happen policy wise that would give you a reason to have more presence in the US? Or are there geographies in the US where you could do better cost structure wise?

Featured Videos

Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 3)

Sramana: Selling brand advertising in social advertising has been challenging for many companies that also tried this model. Why did you succeed when they failed? Chris Cunningham: In order to sell a premium brand representation at the highest value, we created perceived value of advertising in social apps. That is critical because many other companies

Read Full Article »

Outsourcing: Ross Kimbarovsky, Co-Founder of CrowdSPRING (Part 5)

SM: The question I asked was a little different. I asked how many agencies are using CrowdSPRING for generating business? RK: Working on CrowdSPRING as creatives? SM: Yes.

Outsourcing: Rick Ferry, COO of C3 (Part 3)

Sramana Mitra: What is your sense of what will happen to the call center industry in the U.S. over this decade? Obviously, the cost structures are changing in Asia. For instance, the cost structure for India is changing substantially. There is some level of burnout going on because of the time zone issue. You can

Read Full Article »

Feb. 9: 115th FREE Online 1M/1M Roundtable For Entrepreneurs

Entrepreneurs are invited to the 115th FREE online 1M/1M roundtable on Thursday, February 9, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to

Read Full Article »

1M/1M Video: Can I Get Private 1-on-1 Sessions In 1M/1M?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 5)

SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like

Read Full Article »

Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 2)

Sramana: When was the official beginning of appssavvy? Chris Cunningham: It officially started in November  2007. This was pre-Apple commercials. We were one of the first companies to create a name that had “apps” in it. There was not an application conversation market in those days. I did have an important lesson I learned during

Read Full Article »