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- The Accelerator Conundrum
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- The Future: End of Capitalism
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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 6)
Sramana: How do you price that model ? How do you sell an activity to an advertiser? Chris Cunningham: We actually don’t sell an activity to an advertiser. We sell them an audience. Our ad is triggered by activity.
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Outsourcing: Rick Ferry, COO of C3 (Part 6)
Sramana Mitra: Let me clarify a few things. Universities are not known to train call center reps. What are you talking about? Rick Ferry: Not so much training the call center rep per se, but training the student with a desire to matriculate in a related field. So, maybe in computer engineering, computer sciences, marketing,
Why B-Schools Set Up Entrepreneurs To Fail
By Sramana Mitra I know I am entering highly contentious territory. Academia generally looks down upon entrepreneurs even as they teach entrepreneurship in business schools and other university programs around the world. Meanwhile, I have come to observe that most business school programs have an extensive emphasis on fundraising, especially from venture capitalists, and little
Thursday, Feb. 9: 115th FREE Online 1M/1M Roundtable For Entrepreneurs
Entrepreneurs are invited to the 115th FREE online 1M/1M roundtable on Thursday, February 9, 2012, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can “attend” to
1M/1M Video: How Can 1M/1M Help Me With Biz Dev?
How To Save Manufacturing
By guest author Daniel Burrus Like most industries, the manufacturing sector is transforming rapidly. Because of recent technological advances and globalization, U.S. manufacturing is facing intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges. Yet we know that in order to have a strong economy, we need
Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 5)
Sramana: One of the activity advertising concepts you talked about was branded interviews. Would you provide more details about that concept? Chris Cunningham: There was an application called Social Interview. Users could post interview questions to their friends. It was almost like a gaming behavior. We took that interview and were able to get it
Catching Up On Readings: Major Tech Trends
What will be the trends that shape the year and the decade to come? Tech forecaster Daniel Burrus weighs in with The Top 20 Technology-Driven Trends for 2012. How will trends vary be region? We welcome your thoughts and comments.
